SIZE: 3,000 Sq. Ft. / 278 Sq. Mtr.

Interiors, Custom Furniture and Lighting

The design of Frye’s first-ever brick-and-mortar outlet pays homage to the master craftsman and his shop. The space divides into three functional zones, the first a “workshop” with a shelving system that recalls a toolbox and has walnut “drawers” for shoe display. Customers pay at a central “service bar,” outfitted with a worktable, machinist’s drawers, working gears, and barn doors. Two more display areas in back, a “raw room” and a “high craft room,” juxtapose unworked materials like walnut and felt with finished goods in the form of walnut cabinetry, a chesterfield sofa, and a brass-and-leather table. Brass accents—custom lights, a ceiling of suspended boot-harness rings—run throughout.

  • "The flagship store houses the boots that make the classic American brand, well, classic, but also captures the spirit and meticulous detailing that goes into all of their rich leather goods."


  • A.R.E. Design Awards
    Grand Prize
  • Racked "Best Of Year"