Interiors, Custom Furniture & Lighting, Branding, Menu Design, Restaurant Collateral
A member of the Smith & Wollensky family, Quality Meats stands apart from its stuffier midtown neighbors thanks to a warm industrial-modern design. Instead of following the traditional turn-of-the-century men’s club formula that so often informs the classic steakhouse, AvroKO looked elsewhere for inspiration—to the classic New York butcher shop. From this vestige of old New York, the team extracted the conceptual and visual elements for highly original space that includes elements such as butcher block end-grain flooring, meat hook-inspired lighting, market scales, and antique butcher knives.
- Hospitality Design Award: Fine Dining Restaurant, 2007
- New York Magazine