Beauty & Essex

SIZE: 10,000 Sq. Ft. / 930 Sq. Mtr.

Interiors, Custom Furniture & Lighting, Branding, Menu Design, Restaurant Collateral

AvroKO pondered the bric-a-brac aesthetic of New York’s Lower East Side to create this restaurant in the old Katz & Sons furniture storefront. A functioning pawnshop serves as the portal to a 250-seat dining space that nods to shopping of a different stripe: a fashion doyenne’s 1930’s department-store fantasy. Crescent-moon banquettes in dove gray upholstery invite diners to take in a jubilee of jewels, feathers, and fur, with an outsize wall “brooch,” a massive 18 ft. tall crystal chandelier, and sprays of peacock feathers adding touches of outrageous glamour.

  • "The latest swoon worthy restaurant on the lower east side, Beauty & Essex is done up by crack interior designers AvroKO to look like an opulent jewelry store. "
    Fast Company
  • "A restaurant where the ambiance is jewel-like."
    The New York Times
  • "Lower East Side's grand jewel box."
    Crain's New York


  • New York's Hottest Restaurants
    Haute Living
  • Critics' Pick
    New York Magazine