






Beauty & Essex
SIZE: 10,000 Sq. Ft. / 930 Sq. Mtr.
LOCATION: New York, NY
Interiors, Custom Furniture & Lighting, Branding, Menu Design, Restaurant Collateral
AvroKO pondered the bric-a-brac aesthetic of New York’s Lower East Side to create this restaurant in the old Katz & Sons furniture storefront. A functioning pawnshop serves as the portal to a 250-seat dining space that nods to shopping of a different stripe: a fashion doyenne’s 1930’s department-store fantasy. Crescent-moon banquettes in dove gray upholstery invite diners to take in a jubilee of jewels, feathers, and fur, with an outsize wall “brooch,” a massive 18 ft. tall crystal chandelier, and sprays of peacock feathers adding touches of outrageous glamour.
- "The latest swoon worthy restaurant on the lower east side, Beauty & Essex is done up by crack interior designers AvroKO to look like an opulent jewelry store. "Fast Company
- "A restaurant where the ambiance is jewel-like."The New York Times
- "Lower East Side's grand jewel box."Crain's New York
Accolades
- New York's Hottest Restaurants
Haute Living - Critics' Pick
New York Magazine