GENUINE Liquorette

SIZE: 575 Sq. Ft. / 53 Sq. Mtr.

AvroKO owned and operated, Interiors, Custom Furniture and Lighting, Branding, Graphics, Menu Design, Collateral 

The underground bar evokes the feel of a California, bodega-style liquor store complete with bottles of spirits lining the walls.  As guests walk down the stairs, the corridor is lined with old newspaper and alcohol and tobacco advertisements.  Upon entering the main space, a large, neon “Liquorette” sign greets customers casting a glow on the black and white checkered floor and black lacquered, chrome-rimmed high-top tables. The bathroom is an ode to Farrah Fawcett.

  • "The Cheeky Cocktails at Eben Freeman’s Genuine Liquorette Are Totally Charming."
    New York Magazine's Grub Street
  • "The people from design firm/restaurant group AvroKo just launched a batshit crazy bar."
  • "Genuine Liquorette might be the most unusual bar in all of NYC."
  • "A cheeky revamp of straightlaced cocktailing."
    Time Out New York
  • "A charmingly kitschy new subterranean lounge in Little Italy."
    The New York Times
  • "One of the most innovative cocktail concepts in New York, and perhaps, by extension, the world."


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