Prague
,
Czech Republic
W Prague
Hotel
,

Prague
,
Czech Republic
Hotel
,
About
As one of the last living examples of the Czech Art Nouveau period, AvroKO strove to pay homage to the architecture era that defines one of the city’s most iconic hospitality landmarks.
Throughout the project, the use of rhythmic and sinuous lines were implemented - as a nod to nature’s unruly way - and honor the building’s Art Nouveau envelope while also guiding it toward present-day modernity, allowing it to be ever-so-slightly released from the past. From there, the design was guided by the idea of a Fantastical Garden, which references the dream-like illustrations of Czech artist Alphonse Mucha, embodying whimsical and escapist moments through texture and materiality, allowing guests to delight in a sense of discovery. Lastly, to heighten the overall design experience, the idea of Elixir came forward as a design muse; historically, a highly sought-after, magical concoction that was said to provide gold and everlasting life to scientists, philosophers, and kings that inspired new heights of alchemy. The “liquid gold” nature of elixir shows up throughout the property to serve as an element of flow and juxtaposition – tradition vs experimentation; nature vs industry; reality vs fantasy.
Conde Nast Traveler
"Best New Hotels in the World"
LOCATION
Prague
,
Czech Republic
Size
19,380 ft² / 1800 m²
CaTEGORY
Hotels
Client
W Hotels
Keys
540
From the façade to the bones.
A Celebration of Art Nouveau
From Kafka to The Grand Budapest Hotel, Prague has no shortage of cultural references. W Prague makes it mark by celebrating the Czech capital's most famous and most central landmark - the Grand Hotel Evropa - and giving it the W brand's irreverant treatment by preserving its history with 21st century touches.
Open Gallery





Myriad F&B Option Abound
Occulto, pictured here, boasts original heritage timber paneling and painted murals meet the newly fitted jewel box-like bar and pendants above that span the width of the room. The combination is a harmonious synergy of the past and the new.


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Open Gallery
W Lounge
An all-day lounge and dining space, the beautiful nooks and corners were designed to sink into for leisurely weekend brunches, business meetings, aperitivo hour, and cozy nightcaps at night. The central bar with beautifully fluted columns is a glowing visual spectacle from all corners of the room. Warmly lit fireplaces and carefully crafted lounge zones create the perfect ambience for socializing. Soft tones of blue, greens, and terracotta drape the eclectic and elegant collection of furniture pieces.


The heart of the hotel.
A Suite Experience
AvroKO's take on the suites give each their own personality. All of them lean into the Fantastical Garden concept pillar with a mixture of materials, pattern and color. Still clean and modern, nuance remains with tremendous curving lines throughout, paying homage again to Art Nouveau. There is also a mixture of prints that define the furniture and floor coverings, which give some contrasting play to the signature green throughout. Pops of gold and custom brass inlays throughout the space bring it all together.







Leaning into its Art Nouveau roots, each element adds its own touch.
Discover More
Awards & Accolades
Conde Nast Traveler Hot List: Best New Hotels in the World
Conde Nast Traveler Hot List
"But it’s fair to say that there is nothing like the W Prague, a swaggering art nouveau gem."
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